![]() For television, the reporter packages will run less than two minutes. Most stories for radio will run a minute or less for a reporter’s packages. The viewers and listeners must grasp the story the first and only time they see it or hear it. They could be driving a car on a busy street or cooking dinner while watching their kids. While watching or listening to a story, the audience may be distracted. The audience doesn’t have the luxury of reading text again if they don’t understand something. Words spoken on television and radio are fleeting, disappearing in an instant. ![]() The goal of broadcast writing, besides nailing down the facts, is to write short, tight copy anchored by immediacy. ![]() If journalists were described in literary terms, print reporters would be novelists and broadcast reporters would be poets.
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